SEO Reseller: White Label SEO Services For Agencies

As your SEO agency expands, you will be faced with the option of either choosing to hire additional employees to bolster your team or to outsource the extra work to a white label SEO service.

A white label SEO service or SEO reseller refers to a company that provides specific SEO services for other agencies and their own clients. In this post, you will learn about the benefits of using an SEO reseller and practical tips to choose the right one to work with.

What Is An SEO Reseller?

An SEO Reseller is a type of SEO outsourcing that gives a digital marketing agency the option of selling different kinds of SEO gigs to another agency known as a white label SEO service.

This solution is ideal for agencies that lack adequate in-house expertise or a dedicated team of SEOs to perform intricate work related to different aspects of SEO.

Digital marketing in general and SEO, in particular, is a dynamic and evolving discipline. Search engines have become more sophisticated with new features and frequent ranking update rollouts. Also, the way customers perform searches has changed, with more searchers preferring to use voice searches.

That said, it may be difficult to master everything about SEO. As your client base expands, there is a tendency to become inundated with new tasks and new challenges creeping into your personal time. In such a situation, finding an agency with the right skills to assist on the project can help you deliver a top-quality service that helps your clients solve their problems.

How Does It Work? 

If you find yourself struggling to cope with the demands of handling multi clients, you can consider outsourcing to a reputable white label SEO agency. The label SEO takes over the work and delivers the required service under your name.

When you consider the cost of hiring and/or training new employees, you will realize that outsourcing to white label SEO services is more cost-effective and more efficient. Depending on which service you use, some white label SEO services allow you to pay on a month-to-month basis, while some allow you to set your terms.

The services can take on different tasks such as site audit, keyword research, or link building. Essentially, using the right SEO reseller allows you to offer high-quality SEO services to your clients without having to hire new staff or burden your payroll. On top of that, you can easily decide your business’s profit margins and create a strategy to scale. In some cases, the resulting gross profits could be as high as 50 percent.

What Services Can You Get From White Label SEO Companies?

A white label company specializing in search engine optimization follows the standard SEO process when delivering its services. Depending on the task you need them to complete, a white label SEO company can provide the following services:

Initial Site Audit

Site audit is the process of carefully checking the current state of a client’s website to get insights about what can be done to improve the site’s performance on search engines like Google, Bing, or Yahoo. Some of the things the white label SEO agency checks including:

  • Volume of month website visitors
  • Where the customers are searching from
  • Site loading speed
  • Site crawlability
  • User experience
  • Mobile-friendliness
  • Backlink profile

Generally, site audits are done to look for drop-off points and areas to improve on the website to provide higher quality user experiences, increased visibility, and ranking. Once the site auditing is completed, the agency will provide reports and recommend steps to take to improve your client’s website.

Keyword Research

Keyword research is an effort dedicated to understanding what users are actually searching for. Once the site has been properly diagnosed, the next step is to perform keyword research to curate the list of keywords to target.

In sourcing for keywords, the specialized white label SEO company uses different strategies.

One of these strategies involves finding keywords based on what people are searching for either in the top search bar or at the bottom of the search engine result page (SERP). Google is able to collect all this information from different pages on the web.

They also use a handful of advanced tools like Ahrefs, SEMRush, and Neil Patel’s UberSuggest to uncover keywords that are relevant to your target audience. Using the exact terms or those similar to what customers are searching for can boost your chances of providing content that satisfies user search interest, while improving your visibility and ranking online.

On-site SEO or On-page Optimization

SEO is divided into three aspects: on-page SEO, technical SEO, and link building. On-page SEO is the process of ensuring that web pages and content on them are properly optimized in a meaningful way to enable search engine bots and human beings being able to understand them. On-page SEO also involves optimizing web content for keywords. Other things to consider when doing on-page optimization include optimizing title tags, meta description, headings, images, content, and internal linking.

Link Building

Arguably the most important SEO task, link building, is the process of getting other websites to link to your clients’ websites. Backlinks (external likes from other sides) are one of the most powerful Google ranking signals.

Google considers a website with a high backlink profile to be credible, authoritative, and resourceful. While there are up to 200 ranking signals making up Google’s ranking algorithm, high backlink volume can increase your ranking on the search engine.

However, all links are not created equal. A link from a website with a great domain authority like Forbes or New York Times carries more weight than an unknown, spammy blog. This means that part of what Google considers to determine whether a website will be rewarded for their backlinks is the site’s authority and credibility.

Some of the ways to acquire links include:

  • Guest posting
  • Editorial placements/Press release
  • Local directories
  • Social profiles

What Are The Benefits of Using a White Label SEO Service? 

Saves Costs of Hiring New Staff

Outsourcing your SEO tasks can help you save a lot of money while keeping a wide profit margin. The traditional route to offering an SEO service requires you to establish an SEO department, hire a couple of digital marketers, link builders, and web developers and then begin taking client work.

Looking at the cost and the time it takes to build a team of experts, white label SEO offers a more cost-effective solution. You can easily hire independent SEOs at a percentage of the price and use the remaining money for important things like marketing your services to prospective clients. 

Expand your service offering

By leveraging the experience and expertise of white label SEO agencies, you can increase your service offering, which helps you to become more valuable in the faces of your clients. You don’t have to know everything about SEO before launching your SEO agency – you can start with the basics and build your knowledge from the ground up.

Perhaps, you’re a web designer, and your clients are satisfied with the services you provide. But some of your clients need someone who could help with SEO too. Instead of missing out on the opportunity, you can accept the job and add SEO to your portfolio. Wondering how to get the job done? Simply research a reputable white label SEO company and outsource to them.

Quality Service delivery

One of the benefits of using a white label SEO company is the assurance of consistent quality service delivery to your clients. If you build a team of half-baked SEOs, your company might not survive past the first 9 months as you will have many clients canceling on you.

To avoid that, it’s best to stick with proven professionals with repeatable and scalable systems. A white label SEO reseller program is a popular choice that allows you to maintain a high standard of service without cutting deep into your profits.

Does that mean that you can’t or shouldn’t have experienced and intelligent SEOs in your team? Of course not! You definitely can. However, while there are many highly skilled SEO experts out there, most of them would prefer a private practice, leaving SEO agencies to compete for the few competent ones.

What To Consider Before Choosing A white Label SEO Agency

Industry-specific knowledge

There’s probably nothing better than working with a professional who has a good knowledge of your industry, including your competitive landscape, strength, threats, and opportunities. Always confirm that the SEO professional is knowledgeable about the client’s industry and is able to help them succeed in their SEO efforts.

Knowledge of Google Algorithm

Each year, at least one major update is rolled out by Google, hinting at new ranking signals or improvement on the current ones. By May 2021, Google will be rolling out a collection of ranking factors known as Core Web Vitals. These updates emphasize the need for a website to provide a higher quality user experience as one of the prerequisites for ranking on the search engine.

Good Customer service

As with B2C, customer service is a significant factor in B2B when looking for a reseller SEO service. You can find out how the service treats its customers by reading what their former clients have to say about them in the review section. A good white label SEO service should rank high when it comes to providing satisfactory customer service.

Ready to work with a results-oriented white label SEO company? We are here to deliver safe and effective SEO services that move the needle.

Let’s talk about your needs and how we can help.

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